AEO vs SEO: what changes and what stays the same
SEO is the broader discipline of earning organic visibility. AEO is a focused layer that structures content for direct answers, featured snippets, AI Overviews, and answer-style search experiences.
Teams should not choose between AEO and SEO. Strong SEO pages still need crawlability, metadata, links, relevance, usefulness, and quality. AEO adds direct answers, FAQ structure, schema, and entity clarity.
Programmatic SEO can support both when pages are distinct, review-first, internally linked, and improved from search performance data.