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Content Gap Finder
Turn differences in coverage into a prioritized page backlog.
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What this content gap finder checks and how to act on it
A content gap finder compares two domains or URL sets and reports the topics, page types, and questions one covers that the other does not. The most valuable gaps are usually whole page types, such as comparison pages, platform guides, or a glossary, rather than individual keywords, because one page type can represent dozens of pages.
Read gaps against your own Search Console data: a gap where you already receive impressions at positions 11 to 40 is a page to build now; a gap with no impressions is a longer-term bet. Score each gap by existing impressions, the competitor's position, and effort, and build from the top. Re-run quarterly or when a new domain starts appearing on page one for your queries.
Read the guide
Step-by-step explanations of what this tool checks and how to fix what it finds.