How to verify your site in Google Search Console

Choose the property type first.

Add a Domain property and copy the TXT record value Search Console shows, which begins with google-site-verification=. In your domain provider's DNS settings, add a TXT record on the root of the domain with that value. Return to Search Console and click Verify. DNS changes can take from minutes to a day or more to propagate; if verification fails, wait and try again before changing anything.

HTML file: download the file Search Console provides and upload it to the site root so it loads at the exact URL shown. HTML tag: paste the meta tag into the head of the homepage, in the server-rendered HTML rather than injected by JavaScript. Google Analytics or Tag Manager: if the homepage already loads a GA4 tag or GTM container you have edit or publish rights to, Search Console can use it. Website builders such as Webflow, Wix, Squarespace, and Shopify have fields for the meta tag or connect directly.

For DNS, confirm the record is on the root, not on a subdomain like www, and check propagation with a public DNS lookup tool. For the HTML file, confirm the URL returns 200 with the exact file contents and is not redirected or blocked. For the meta tag, view the raw source of the homepage and confirm the tag is in the head, and purge any caching layer. If the homepage redirects to another host, verify that host instead.

Leave the verification token in place; Search Console rechecks periodically and removes ownership if it is gone. Verify at least two owners, ideally one by DNS. When someone leaves, remove their user and any token they added. Tools that need Search Console data, including SerionFlow, connect through Google sign-in or a service account added as a user, so you never need to share your own login. SerionFlow is the wrong tool for verifying your site; verification is done in Search Console by an owner.