LocalBusiness schema: how to mark up a local business correctly

Schema.org has many LocalBusiness subtypes, such as Restaurant, Dentist, LegalService, AutoRepair, Store, and ProfessionalService. Use the most specific one that accurately describes the business; if none fits, use LocalBusiness. Online-only businesses without a physical location or service area should use Organization instead.

Google's local business documentation lists these as required or recommended.

Give each location its own page with unique content, as covered in our location pages guide, and put that location's LocalBusiness markup on its page. Use a distinct @id per location. On the homepage, use Organization markup for the company and, if helpful, reference locations by @id rather than listing every address in one block. Each location page should link to its Business Profile through sameAs or a map link.

Search engines compare the name, address, and phone across your site, schema, Business Profile, and directories. Mismatches, such as Suite 4 on one and Unit 4 on another, or a tracking phone number in schema, create doubt. Pick one canonical version of each value and use it everywhere. Schema does not replace a verified Google Business Profile, which drives map and local pack visibility.

Validate with the Rich Results Test and the Schema.org validator. Common mistakes: marking up a business address on every page of the site, using LocalBusiness for an online-only company, adding review markup about the business itself, which Google does not show as stars for self-serving reviews, and leaving hours outdated after changes. Our free schema builder and validator can generate a LocalBusiness block and check a live page.