How to find low-competition keywords worth targeting

Four sources produce most good low-competition keywords. Search Console's Performance report: queries where you get impressions at positions 8 to 30 without a dedicated page. Keyword tools filtered by difficulty under about 30 and a minimum volume. People Also Ask and related searches for your main topics. Community threads on Reddit and niche forums, where buyers phrase questions in their own words.

Keyword difficulty in Semrush, Ahrefs, and similar tools is mostly an estimate of how many referring domains the top pages have. It does not measure content quality, intent fit, or how well the current pages answer the query. Two keywords with the same score can be very different. Use the score to shortlist, then judge the SERP yourself.

Look at the first page of results for each candidate.

A keyword can be easy because nobody wants it. Check that volume is real and stable, that the trend is not collapsing, and that the searcher could plausibly become a customer. In our research, some programmatic SEO terms had low difficulty but demand down by more than 90 percent year over year, so we deprioritised them. Also check intent: a low-difficulty keyword showing tools in the SERP needs a tool, not an article.

Group candidates that share search results into one page each, check you do not already have a page for the intent, and write something better than what ranks, with first-hand evidence where you can. Publish in batches and link new pages from relevant indexed ones. Our free missing keywords tool surfaces Search Console queries without a dedicated page, which is often the quickest list of all. SerionFlow is the wrong tool if you want raw keyword exports to filter by hand; a keyword tool gives you the full list and filters.