What we measured ·
What Google shows for "serp features" right now
Method: Live Google results (United States, desktop, English) for "serp features" retrieved through DataForSEO's SERP API on 2026-10-22. Page types are our own classification of each ranking URL.
The top 9 organic results for "serp features" were 7 guides or explainers, 1 product or service page, 1 forum or community thread. The first three were www.brafton.com, www.link-assistant.com, www.zakeke.com. Community threads (www.reddit.com) ranked on page one, a sign searchers want first-hand answers, not only vendor pages.
Google showed an AI Overview for this query, citing 7 source domains including www.semrush.com, moz.com, help.ahrefs.com, growbydata.com. Pages that state the answer directly and early are the ones an Overview can quote.
People Also Ask listed: "What does SEO include?"; "What does SERP position mean?"; "How to scrape Google SERP?"; "Can you give me some examples of SERP features?". The sections below answer the ones within this page's scope.
| Position | Domain | Page type |
|---|---|---|
| 1 | www.brafton.com | Guide or explainer |
| 2 | www.link-assistant.com | Guide or explainer |
| 3 | www.zakeke.com | Guide or explainer |
| 4 | explodingtopics.com | Guide or explainer |
| 5 | www.goodsignals.com | Product or service page |
| 6 | www.brafton.com.au | Guide or explainer |
The main SERP features
Grouped by how they are earned.
| Feature | What it shows | How to appear |
|---|---|---|
| AI Overview | AI-written summary with source links | Indexed, quotable content on the topic |
| Featured snippet | Extract answering the query above results | Concise answer after a matching heading |
| People Also Ask | Expandable related questions | Direct answers to those questions |
| Knowledge panel | Entity facts box | Clear, consistent entity information |
| Local pack | Map and three local businesses | Google Business Profile, local relevance |
| Image and video results | Image or video carousels | Optimised media with good markup |
| Top stories | News articles | News content on eligible sites |
| Shopping results | Product listings with prices | Product data and Merchant Center |
| Sitelinks | Extra links under a result | Clear site structure; automatic |
| Discussions and forums | Community threads | Forum and community content |
How often they appear
Frequency depends on the query. In the 170 SEO and AI search queries we checked through live US results in October 2026, every results page included an AI Overview element, 136 showed People Also Ask, and a Reddit thread ranked in the top ten on 76. Informational queries tend to have answer features; commercial queries more often show ads, shopping, or comparison results; local queries show map packs.
Why features matter for SEO
A page ranking first in the organic list may sit below an AI Overview, ads, and a PAA box, so its click-through rate can be far lower than the same position on a plain results page. Features also signal format: a query showing a video carousel rewards video, and one showing a local pack rewards local presence. Review the results page for every target query before deciding what to build.
Features you can influence
Content structure influences featured snippets, PAA, and AI Overviews: answer the question directly after a heading that matches it. Structured data supports product, review, video, and breadcrumb displays. Google Business Profile drives local packs. Knowledge panels follow from consistent entity information across trusted sources. Sitelinks are automatic and depend on clear navigation.
Tracking SERP features
Search Console reports some search appearances, such as rich results and videos, under the Search appearance filter, but not AI Overview or PAA appearances separately. Rank trackers and SERP APIs record which features appear and whether you hold them. Every growth page on this site records the results page it competes on, including AI Overview presence and PAA questions, in its dated evidence block. SerionFlow is the wrong tool for tracking SERP features over time; a rank tracker with feature tracking does that.
Clear answers
Frequently asked questions
Can you give me some examples of SERP features?
+
AI Overviews, featured snippets, People Also Ask boxes, knowledge panels, local map packs, image and video carousels, top stories, and shopping results.
Do SERP features reduce organic clicks?
+
Often, for the ordinary listings below them, especially when the feature answers the query directly. Holding the feature yourself can offset that.
About the author
Shadrack Kumi · Founder, SerionFlow
Shadrack builds SerionFlow's site research, page generation, and Search Console tooling, and runs the free tools these guides pair with. Search Console figures cited on these pages come from serionflow.com's own property.
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- What is search volume in SEO?
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