An AEO strategy for B2B SaaS: what to do in the first 90 days

B2B buyers use AI assistants across the journey. Write prompts for each stage in the words a buyer would use.

Fix a set of 30 to 50 prompts across the stages and run each three to five times in ChatGPT, Perplexity, and Google AI Overviews or AI Mode. Record mentions, citations, competitors named, and accuracy. In parallel, audit technical access: robots.txt rules for search and AI crawlers, server-rendered HTML for key pages, canonicals, and indexing status in Search Console. Fix blockers before content work.

Rewrite the pages that should answer your prompts: homepage, pricing, top feature pages, and existing comparisons. Open each with a direct statement of what the product does and for whom, add sourced tables, and state limitations honestly; AI answers often repeat a vendor's own description, so make it precise. Then publish pages for important prompts you have no page for, usually alternatives, comparisons, and problem-specific guides, in small batches.

Check which domains AI answers cite for your category and comparison prompts. They are often review platforms, listicles, community threads, and integration directories. Correct outdated descriptions of your product on those sources, pursue inclusion in relevant comparisons with honest information, and encourage customers to leave reviews. At the end of the month, re-run the baseline prompts and compare mention rates and accuracy.

Skip tactics with no evidence: special AI-only files sold as ranking factors, schema as a primary lever, and mass-produced pages for every keyword variant. Skip vanity metrics like a single-run screenshot. On serionflow.com we follow this plan with the constraint that every new page must pass validators for duplicate intent, thin content, and unsupported claims before it is published. SerionFlow is the wrong tool for the month 3 mentions work, which needs people building relationships with the sites AI answers cite.