AEO checklist: what to check on every page and across the site

If any of these fail, fix them before the rest.

The page states the direct answer in its first one or two sentences. The H1 names the topic plainly. H2s are phrased as the questions a reader asks, matched to People Also Ask and Search Console queries where relevant. Each section opens with its own answer and makes sense if quoted alone. Comparisons use HTML tables, steps use ordered lists, and important text is not hidden behind tabs that load on click.

Facts are accurate, specific, and dated, with sources for statistics. The page includes something original: data, a test, an example, or a first-hand observation. Limitations and cases where the advice does not apply are stated. An author or organisation is identified. The visible last-updated date is accurate. Product names, company names, and terms are used consistently with the rest of the site.

Organization structured data on the homepage identifies the company and its official profiles. Pages use relevant types such as Article, Product, SoftwareApplication, or BreadcrumbList, validated in the Rich Results Test. Structured data matches the visible content. Treat it as support for understanding, not as the main AEO lever; Google says no special markup is needed for AI features.

You know which domains AI answers cite for your important prompts, and your description on those domains is accurate and current. Review profiles exist and are maintained. A fixed set of 30 to 50 prompts is run several times per engine each month, with mentions, citations, and accuracy logged. Changes to pages are recorded with dates so their effect can be compared. Our free GEO audit runs many of the page-level checks above in one pass. SerionFlow is the wrong tool for auditing every existing page against this checklist; it applies the checklist to new pages and flags existing-page improvements only as advice.